Blogging: Powerful Technique for Your Business

In present times your business can’t grow with the old techniques. You have to move ahead towards new sectors. Once the digital terms are added in your business, then you will realize that your company is getting better reach and engagement in less time.

What if there was one digital marketing strategy that increases leads by 67 percent, makes it 13 times more likely to result in a positive ROI for your effort, and helps receive 97 percent more links to your website? Would you embrace that strategy? Now, what if that segment of digital marketing strategy is business blogging? Ready to embrace it?

Blogging has come a long way since the late 1990s. Blogging started as a unique platform to share a person’s thoughts, feelings, opinions, or experiences. Today, it has turned into a platform used by millions, everyone from individuals to businesses. The simplicity makes it easy for anyone to launch a blog right now. But what is the purpose of blogging in the business world?

The purpose of blogging is for the following reasons:

  • SEO and Search Traffic enhancement
  • Having a consistent blog article, especially around the market and specific product will create    an authority image in your space
  • Lead generation 

Let’s have a look at the types of blogs in detail:

SEO blogs

Blogging is absolutely essential for SEO (search engine optimization) and businesses who are doing it effectively are able to find their websites on the first page of search engine results. With improved search engine rankings, your brand’s visibility will be enhanced multiple times over, and you’ll have a chance to push your competition far behind.

However, SEO is not a one-time deal, but rather a continuous process involving both optimizing blog content and generating backlinks through guest blogging. It’s not an overnight thing, but with time, these efforts will prove vital to driving traffic to your website. To keep up with the changing scenarios in the SEO world, it’s better to keep up with certain blogs with expertise in it.

Backlinko: Backlinko was started by Brian Dean, an internationally renowned and followed SEO expert. Brian made a name for himself for publishing insanely practical strategies that marketers can use to increase their online business. Backlinko is one of the most searched marketing blogs online. Backlinko is one of the best in the market for next-level SEO training and link-building strategies.

Ahrefs: Ahrefs is a multinational team that started in Ukraine with headquarters in Singapore. They eye making meaningful and easy-to-use products. It began its journey in 2011 by introducing the first version of Site Explorer after a year of preparation and data mining. From its humble beginnings, Ahrefs has steadily grown. They are experts in helping clients get better at SEO and marketing through detailed tutorials, case studies, and opinion pieces from marketing practitioners and industry experts alike.

What are PPC Blogs?

PPC stands for pay-per-click, a successful model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. In short, it’s like buying visits to your site, rather than attempting to “earn” those visits organically. Over the years, it has proven its worth as the best platform for advertising online. It allows advertisers to bid for ad placement in sponsored links when someone searches on a keyword that is related to their offering. It is important to find ways to make sure that your clients get more exposure and increase qualified clicks for them, which will lead to more conversions. The best PPC blogs currently are:

  1. Search Engine Watch: Search Engine Watch provides helpful tips and information about searching the web, analysis of the search engine industry, and to the site owners trying to improve the visibility of their digital footprint in search engines. Paid search can be an active revenue stream for even the smallest niche website providing a properly qualified lead. This is where Search Engine Watch offers all the expertise and guidance required to succeed in this competitive field of marketing.
  1. WordStream: WordStream, a Google Premier Partner and Bing Elite Partner, that helps make online advertising easier for organizations of all sizes. It helps business owners, marketers, and agencies throughout the world use paid search and social media to convert clicks into paying customers.

Social media blogs

The best thing about the internet is it’s full of brilliant marketers sharing great information for free. Social Media is also a part of it. Social Media is probably responsible for more innovation in digital marketing over the past decade than nearly any other discipline. From story-based content to live video to all the things being done for more personalized marketing while staying on top of what’s real vs. the hype in marketing. Social blogs and blogging are described as second-generation Internet publishing tools that mix features of both traditional blogging and social networking. The lines between blogging and social media continue to blur, making blogging more social. Blogs to follow to harness the skills are:

  1. Sprout Social: Building a brand is not only about the product or service a business sells, but the connections it makes with everyone who loves and trusts it. Social Media is at the heart of it. Sprout Social is about deep analytics, social management, and customer care and advocacy solutions that enable organizations and brands of all sizes to be more open, real, and empathetic on social and create a real connection with their consumers that drives their businesses forward.
  2. Social Media Examiner: It is one of the most extensive social media marketing resources. Social Media Examiner helps businesses discover how to use social media to connect with customers, drive traffic, generate awareness, and increase sales. It has a collection of original and comprehensive articles, expert interviews, original research, and the news required to improve social media marketing.

The Bottom Line

Effective blogging is an integral part of an overall digital marketing strategy. It drives up traffic to your website, generates new leads, helps you harness those leads, and gives you increased insight into your customer needs. Blogging is cost-effective and yields higher results in terms of positive ROI.


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