Current Trend and Digital Era
In this modern era of technology and the internet, advertisement tactics and strategies have completely changed. Getting sales is not as simple as showing ads on television.
Let’s talk about why digital marketing is so popular right now. As we all know,these days people are on the internet all the time. Almost every single person in the world uses social media, watches YouTube videos or surfs the internet. This increase in the popularity of the internet has forced brands and businesses to shift their marketing onto the internet. According to Global Digital Report 2019 included:
- The number of internet users worldwide in 2019 is 4.388 billion, up by 9.1%
- The number of social media users worldwide in 2019 is 3.484 billion, up by 9%
- The number of mobile phone users in 2019 is 5.112 billion, up by 2%
Traditional marketing used to work very well in the past. Marketing means displaying the products or services of a brand or business on the platform that has the most attention of the people. Read the last sentence again and understand. In the past, there was no internet. Even if there was the internet, it was not easy to access it compared to the present age. In the past, people were paying most of their attention and spending most of their time on TV, radio, and newspaper. Hence, marketing on these platforms was the most profitable strategy at that time.
If you understand, how marketing works ,then you would understand why most of the brands and businesses are investing in digital marketing. People these days are paying the most attention to the internet. So, it only makes sense for businesses to invest in digital marketing. It was found that the annual growth continues apace in active mobile social users with 42% penetration in 2019, which is up 3% from 2018.